Each piece of content that you produce should ideally be more than a one and done piece. Blog posts can be reworked into a report. Worksheets can be upgraded into blog posts, social media posts can be expanded on, or abbreviated to become website content. The point is to truly maximize your content and to make sure that your message is shared in a variety of formats and on a variety of channels. Your ideal coaching clients are out there and your content is how you reach them. So let’s look at some creative ways to repurpose and maximize your content.
Take pieces of your content and break it down to turn it into quick tips or daily/weekly informative email newsletters.
#2 Social Media Posts
Take snippets, put them with on an image and get posting! You can even create memes or quote images using free online generators.
Break down old content into parts and images that can be translated to slides. You can then share them on sites such as Slideshare.
Summarize content and pull it together in an infographic to create a visually appealing and easy to digest platform for engaging your customer.
#5 ‘How Tos’
People love steps. If you have an informative article, turn it into easy to follow points and create a step-by-step guide using text, or by creating a video.
Bring together articles or other pieces of content, such as emails, that share a common theme and create an eBook to showcase them all.
#7 Involve Your Customer
Ask for feedback on a certain piece of content to initiate a social media chat. It’s a great way to not only get people consuming what you create, but also to encourage interaction. You can even get inspiration from what you hear!
Use content to create an outline for a webinar, putting your key points on slides. Just remember to prepare for questions. You can even ask for questions in advance of the webinar so that you can have a few answers prepared.
Start a podcast series by creating scripts from content you already have at your disposal.
#10 Opt-In Content
Use content you already have such as articles or reports as an incentive to sign up for your mailing list.
#11 Tweet Facts
Take key points, statistics or facts from your content and tweet them to encourage interest from your customers. Link to the main piece of content.
You can rewrite a blog post or article, shifting the focus to a new perspective or opinion before re-releasing it. Add new images to the post to highlight the main points.
Go back over older posts that may have out of date facts or information and bring them up-to-date. Remember to delete any references to tools or resources that don’t exist any longer. And check links to other sites to make sure they’re not broken.
#14 Create Q & As
You can use comments and feedback from previous content pieces to find out what people want to know and put together a question & answer bank. Take the answers you made before and add to them.
Look back over the stats and find out which common themes in your content were received the best… then either rewrite and republish or add new content to bring them back into the limelight.
#16 Top Tips
Using posts or articles that follow a common theme, pick out the top tips and create a ‘best of’ list.
#17 Diversify Your Visuals
You can turn visual content into a whole range of different formats, such as Facebook posts, ads and cover photos, quote images, infographics, and memes.
#18 Create Lists of Top Links
Use content that was written about similar topics to create list posts. For example, if you have 5 articles about different websites, use that info to start a ‘Top Sites For ______’ list.
#19 Write a Guest Post
You can rewrite older articles and submit them as guest posts on other similar blogs. You’ll not only enhance your reputation as an expert, but also attract new customers.
#20 Simply Republish
If the content is still relevant and it’s been a while since you originally published it, try a ‘remember when…’ post. You might find that it gets an even better reception than it did before.
As you move forward and begin your content planning and creating your strategy, make sure each piece of content has a plan. Decide how you’re going to use the content now, and what you can do with the content in the future. If you want help getting started with content planning, topic brainstorming, or you’re looking for someone to write (or polish) your existing content, give me a call. I’d love to help! You can schedule a free consultation HERE. Or send me a quick email at annette @ renegadenurse . com.
To your success!